Case Study
Engineers Australia

Make it so – Changing the way engineers are perceived

Make it so is a comprehensive, ongoing campaign run by Engineers Australia to help change the public’s perception of the engineering profession. Bienalto has been on board with a year long digital campaign, first mobilising the engineers and then creating a public competition to submit ideas for a new engineering project or challenge. Promoted with a tag line of ‘if you can imagine it, engineers make it so’, the campaign generated 7,000 ideas. Engineers Australia then chose one idea to be ‘made so’.

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Case Study
Frontline Systems

'Solaris is IT' campaign – A multi-step campaign to engage with system administrators

"We sought a campaign that would demonstrate our expertise in Solaris, educate the market about cross-platform support of this powerful operating system, and generate demand for Frontline services. Bienalto has been involved at every step of the way - from initial concepts to visual design and development. They are now steering critical activities like email marketing to achieve the best possible outcome."

Greg Wade, Marketing Director, Frontline Systems.

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Case Study
Sun Microsystems

Ongoing customer dialogue programs – Driving long-term customer relationships and boosting sales

"We turned to Bienalto for strategic advice about the online space, to gain an external perspective. Bienalto had the willingness to challenge us and show us how to do things better. They will sit down with us and figure out how to solve problems collaboratively - for example, they recently helped us improve our ability to target our campaigns through response propensity scoring and profiling a customer's purchase history."

Paul O'Connor, Marketing Director, Sun Microsystems.

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Case Study
Austrade

Website refresh – Improving Information Architecture and Content Strategy

"We've now got a new, clear way of looking at content, and incredible efficiency in delivering this content to our main audiences - which frees us up to explore new opportunities and ensure this site remains as progressive as it is today."

Shannon Kolbe, Web Project Manager of the e-Business Team, Austrade.

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Case Study
Queensland Performing Arts (QPAC)

First-time booker campaign – Service differentiation to increase purchase propensity

Bienalto always delivers an exceptional standard of work, and this has been particularly true for our 'First-time booker' program. Their solution has helped us to resolve a very specific issue around customer churn, giving us tools to better engage with customers and increase the likelihood that they would return to QPAC within the year.

Rae Basset, Audience Development Manager, QPAC

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Case Study
Finsia

Finsia 125 – Finsia Pinnacle Awards Website and Communications

"The Finsia125 website has drawn people in from outside our usual sphere - people whose colleagues may be up for an award, or have seen our ads on LinkedIn. It has been very successful in achieving our objective of wider industry engagement."

Michelle Blum, Director, Marketing and Business Development, Finsia

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Case Study
NBN Co

Using consumer research to help NBN Co understand its market

"We are thrilled with the final content, insights, personas and journey maps – these will set a great standard for the organisation."

Katrina Harrison, Customer Focused Design Manager- Products, NBN Co

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Case Study
Engineers Australia - Drupal CMS

Building a complex new website on the Drupal platform

“The Drupal CMS is a perfect fit with our needs. It is very easy for non-technical users to work with; yet, with Bienalto’s work in building the specifications, it delivers rich, behind-the-scenes functionality and extra features that are so important for a large and complex organisation like ours.”

Joanne Huxley, Manager Online Services, Engineers Australia

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Case Study
Major financial services company

Customer-centric design – Redesigning online transactions capability

Bienalto has been part of a large platform transformation project at a major financial services company since July 2009. We redesigned online transactions and reporting capabilities by using our proprietary customer experience design methodology which breaks the design process into clearly defined stages and allows for overlapping iterative deployments.

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