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  Food for ThoughtWeb Analytics

Posted on 20 August 2008 by Hurol No Comments

Book review: Super Crunchers by Ian Ayres

This book explores a range of scenarios where intuitive and experiential expertise is loosing to number crunching. It covers statistical analysis that impacts real-word decisions with particular emphasis on two methods:

  • Regression – predictive models built on past data to predict future responses
  • Randomised trials – experimental design to test particular ideas have predict results, aka multivariate testing of web pages, covering an interview with Matt and James Roche of Offermatica (acquired by Omniture)

For the quantitative analysts, this book is the affirmation that you have chosen the right career path.

If you are surrounded by data-sceptics, get them to read this book. Written in a similar style of Wisdom of Crowds by James Surowiecki and Blink by Malcolm Gladwell, this book makes statistical methods highly accessible to non-technical readers and will surely convert them!

Read more about the book and purchase your copy at Amazon.com

Interview with Ian Ayres

 

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