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  Experience Architecture

Posted on 29 October 2008 by Hurol No Comments

Redesigned ABC Shop Website Launched

Bienalto is pleased to inform our clients and friends that the redesigned ABC Shop website was launched yesterday, just in time for Christmas shopping. Bienalto worked closely with the ABC Commercial team to create the information architecture for the new online shop experience for customers.

The new design:

  • Removes usability dead-ends of the old site design
  • Emphasises additional paths beyond search to explore products by brand, price, genre
  • Introduces faceted search features to facilitate refinement and improve product findability
  • Smoothes the path from browse/search to purchase with a decluttered and simplified design

Our approach was a combined in-depth understanding of online retail, analytics-driven insights into user behaviour, an expert review of the current site and competitive analysis of local and international online retail sites.

 

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