Case StudiesEngagement

18 February 2010

Campaign update: Make it so we change the face of engineering

The Bienalto team is very excited about this week’s public launch of Make it so, a competition being run by one of our clients, Engineers Australia.

The premise of Make it so is simple. It will take people’s dreams and turn them into reality; showcasing how engineering teams solve problems with creativity, innovation and the application of science. In doing so, it will change the face of engineering in Australia forever.

We encourage you all to submit your ideas to the competition.

Ordinary Australian can submit their wildest dreams and challenge a crack team of engineers to transform those dreams into reality. The best suggestions – voted on by an army of engineering advocates – will go in the running to be “made so” later this year.

Bienalto has been busy recruiting advocates

In addition to building the competition website – which is what you see here – we have been hard at work recruiting advocates to the campaign.

Given that the success of the competition requires the support of thousands of engineers across Australia – to rank suggestions, help promote it and eventually turn dreams into reality – this has been a critical campaign.

From July 2009 to February 2010, the Make it so website targeted engineers, encouraging them to sign up as advocates.

Learn more about our scientific, technology-driven approach to mobilising advocates

To capture as many advocates as possible, and to generate wider buzz, we promoted the competition in a range of cost-effective and memorable ways via the digital channel:

-   Social networks – Twitter, Facebook and LinkedIn

-   Digital campaigns and competitions

-   Monthly email newsletters to advocates

-   Regular blog posts.

These actions helped Engineers Australia to recruit nearly 8,000 advocates since the campaign kicked off.

“The Make it so campaign is absolute proof of the power of digital marketing. We have chosen our digital channels carefully – and put them to great use to maximise exposure of the Make it so campaign,” said Hurol Inan.

“Now, with the public competition launched, we look forward to applying best practice technologies to help spread the word and generate massive digital buzz.”

-   Enter the competition now

-   Check out some of the ideas already submitted

-   Learn more about our online marketing strategies for Make it so