Posted on 22 April 2010 by Hurol No Comments

The state of web analytics in Australia in 2010

How many organisations use web analytics these days? And, of those that are using it in some shape or form, how many can claim a solid business return?

These are just some of the questions posed by the 2010 Web Analytics Survey, which Bienalto conducted during February and March 2010. We asked more than 100 Australian organisations some hard questions about their online channel – and have collated the results into a valuable and insightful report.

For the first time, Hurol Inan will be launching the report at the eMetrics Summit in Sydney. He’s sharing the key findings of the report in his summit session on Thursday, 22 April 2010.

What the report includes

The report examines, in detail, the following key areas:

• Perception of web analytics and the online channel
• Technology adoption
• Expenditure and resource allocation for web analytics activities
• Key challenges faced by web managers
• Priorities for the year ahead.

The examination of the online channel is a new addition to the Web Analytics Survey, with comments classified into three useful categories: consumer engagement, management and marketing.

By introducing this section, we sought to reveal the issues, challenges and priorities for web managers; how effective the channel is perceived to be; and, of course, how web analytics contributes to its performance.

We have also included two in-depth case studies, with Deakin University and Sydney Water. The comments provided in these case studies place the results in a real-world context that should provide some great take-outs for our other clients.

Who should read the report?

Any web manager seeking to validate investment in the online channel should be reading the 2010 Web Analytics Report.

With extensive comparisons to the 2008 and 2007 survey results, the report maps the growth of web analytics, and the areas in which organisations are gaining the most from their investment.

Download your copy of the Report