Posted on 9 September 2010 by Hurol No Comments

Finsia unveils new strategic direction and brand identity

With over 16,000 members, Financial Services Institute of Australasia (Finsia) is a peak body representing the representing professionals across the entire financial services industry in Australia and New Zealand.

Finsia’s new strategic direction includes a world-first credential program, a points-based post nominal system and mentoring and leadership programs to raise industry standards, advance careers and strengthen the future of financial services.

Through independent research and consultation with the members, Finsia developed a new brand identity to reflect its new strategic direction.

Bienalto was engaged to rebrand Finsia’s corporate website, and manage the member communications for the launch of the Financial Services Professional (FSP) credential program with a new microsite.

The new-look www.finsia.com was launched on 2 September 2010 and www.fspcredential.com was launched earlier in August.

The microsite answers all questions about FSP; and, importantly, enables members to stay up to date with the new program during its development and roll-out.

Congratulations to Finsia on the successful launch of its rebranded website and the FSP credential program. We are proud to be involved and look forward to future collaboration.

Check out the new-look Finsia website

Learn about the new FSP credential program