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Case StudiesEngagement
12 August 2011
The technology behind the Finsia Pinnacle Awards
Our client, Finsia, is celebrating its 125th anniversary this year. To help celebrate, they are holding the Finsia Pinnacle Awards, which recognise outstanding performers in the financial services industry.
Driving the nominations process is a custom campaign site built by Bienalto – www.finsia125.com
On the site, people can choose to nominate themselves or others via LinkedIn or an online form. The LinkedIn option brings all their contacts into www.finsia125.com to simplify the nomination process.
Behind the scenes, Bienalto is using Salesforce.com to manage nominations, and ExactTarget for email marketing.