Posted on November 6th, 2008 by
Hurol Inan [
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When was the last time you were frustrated by a poorly performing site search function? Chances are, it wasn’t too long ago.
There’s a prevailing attitude amongst web users out there: site search doesn’t work. It’s not surprising, given the common practice of ‘let’s chuck a search engine on our site’ without planning how it should work.
If it doesn’t work, then why bother? Why should you include site search, when it requires a reasonable investment to implement and maintain? Read More
Posted on November 6th, 2008 by
Hurol Inan [
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Hurol Inan recently spoke at Web Directions South 2008 about using quantitative insights to inform the design of experience architecture.
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Posted on October 29th, 2008 by
Hurol Inan [
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Bienalto is pleased to inform our clients and friends that the redesigned ABC Shop website was launched yesterday, just in time for Christmas shopping. Bienalto worked closely with the ABC Commercial team to create the information architecture for the new online shop experience for customers. Read More
Posted on October 23rd, 2008 by
Hurol Inan [
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Overview
For small arts organisations, every penny in the piggybank counts. They are always on the lookout for ways to extract more value from minimal budgets – while still conveying a professional and appealing image to customers.
The Song Company, a Sydney-based vocal ensemble that has set the world alight with its distinctive and dynamic sound, is now achieving significant cost and time savings with the launch of a new website and online ticketing system. Read More
Posted on August 20th, 2008 by
Hurol Inan [
No Comments]
There is no doubt that you get better results in marketing campaigns that are targeted to those customers and prospects who are interested in your products and services.
It’s why marketers love customer demographics, and information on product holding, past purchases and campaign responses.
But what if you could go beyond this, and use online behavioural insights for your campaigns as well?
Taking it one step further, what if you could build or tailor an analytics solution to capture these behavioural insights - not just from the web, but from offline data as well?
It would place some pretty powerful information at your fingertips. Read More
