Posted on May 20th, 2010 by
Hurol Inan [
No Comments]
In our 2010 Web Analytics Survey, 49% of respondents said their websites were “not effective” or “somewhat effective”. This is a disappointing result.
In the digital age, your website is critical. Organisations simply cannot afford to survive without a solid web presence. And while some are embracing advanced initiatives such as social media and multi-channel marketing; others have very under-developed online programs.
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Posted on May 20th, 2010 by
Hurol Inan [
2 Comments]
We are pleased to report the phenomenal success of Make it so, the online competition held by Engineers Australia that was managed by Bienalto.
The competition, which ran for 12 weeks and closed on 15 May 2010, smashed its targets and delivered huge results for our client. Engineers Australia has set a new precedent when it comes to using a CRM and the digital channel to connect with their audience.
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Posted on May 20th, 2010 by
Hurol Inan [
No Comments]
At Bienalto, we take sustainability seriously. From the way we get to work to the way we do our work, our goal is to reduce our footprint.
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Posted on April 29th, 2010 by
Hurol Inan [
No Comments]
How many clicks do you hope to get when you send out a digital newsletter? Do you expect your customers to follow the links through to three or four different articles?
From our observations, most users will only click on one link in your newsletter or EDM. Put simply, they’ll read only one article or news item, and then they’re gone.
This sobering statistic sheds light on the criticality of content. What will the outcome of that all-important, solitary “click” be? Will it deliver the user deep into the appropriate section of your website, where they will find exactly what they are looking for?
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Posted on April 22nd, 2010 by
Hurol Inan [
No Comments]
How many organisations use web analytics these days? And, of those that are using it in some shape or form, how many can claim a solid business return?
These are just some of the questions posed by the 2010 Web Analytics Survey, which Bienalto conducted during February and March 2010. We asked more than 100 Australian organisations some hard questions about their online channel – and have collated the results into a valuable and insightful report.
For the first time, Hurol Inan will be launching the report at the eMetrics Summit in Sydney. He’s sharing the key findings of the report in his summit session on Thursday, 22 April 2010.
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