Our emphasis on practical experimentation means we're always discovering ways to create better online experience. This section of our site is about sharing our learnings.
We are observing increased sophistication in web analytics. This year, participants to our one day Web Analytics Workshops knew significantly more about web analytics. Many were conversant with at least one tool. We didn’t spend hours discussing the definitions of hits, visits and page views! Read More
An information architecture project will uncover the very heart of internal politics in any organisation. In most cases, content owners, department heads and product managers all fight for prime “real estate” and prominence within the website structure – resulting in a site design that looks like a “truce” rather than an effective solution. Read More
Email is one of the most powerful and cost-effective tools to promote new offers, maintain regular dialogue with customers and generate demand for online and offline channels. However, with today’s epidemic of email overflow, email marketers face an instant verdict by the recipients.
Yet most emails that arrive in my mail box have information architecture issues. This observation, coupled with our recent client success in optimising an email newsletter, prompted me to write this article.
To discuss your web analytics, user experience, marketing needs, contact us now at:
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Mayko Trading Pty Ltd T/A Bienalto Consulting (ABN: 56 112 911 501)