Case study: Austrade website refresh
Posted on March 19th, 2009 by Hurol Inan [No Comments]
Overview
In July 2008, the investment attraction function previously administered by Invest Australia was rolled into Austrade as part of its overall trade facilitation function.
Austrade’s existing website lacked the scalability to simply ‘plug in’ a new section of content and was ready for a refresh to improve usability and content.
Austrade engaged Bienalto for one month of intensive strategy and collaboration to devise a new information architecture and content rationale for the site. The new website, which was launched in February 2009, creates a dynamic, progressive platform for the future growth of the agency.
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