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Our recent appointment to the NSW Government Panel Contract for Provision of ICT Services for Whole of Government is a great win for us.

We also like to think it’s a great win for government agencies that are seeking to extract more value from the online channel. After all, agility and sophistication are the order of the day when it comes service provision and meeting the diverse needs of today’s citizens – and Bienalto has the depth of experience in online marketing to ensure that government agencies get just that.

We have strong experience in the government sector already, and have built strong relationships at all tiers of government. This is never better exemplified than when we conduct our annual Australian Web Analytics surveys. The 2008 survey, which received a very strong response from government, even has a separate section on government issues and trends.

Bienalto is delighted to be a part of the ICT panel, and looks forward to assisting government agencies to boost their online marketing programs.

Marketers and business leaders the world over are seeking answers to help them navigate a tricky time ahead. Amongst other things, they ask, “Can I leverage the online channel more effectively?” and “Why is online so good right now?”

These business leaders are asking the right questions. In most cases, there is room for improvement – and a strong business case, too, given that online is a low-cost, proven channel that generates measurable results.

That is, attracting more customers, generating leads, creating buzz and awareness, or simply improving business efficiencies.

Quantitative analysis is the fastest and most effective way to find out how you can better leverage the online channel. Read More