Our emphasis on practical experimentation means we're always discovering ways to create better online experience. This section of our site is about sharing our learnings.
Video is a must-have medium in the digital world. In the US, in October alone, more than 167 million Internet users watched nearly 28 billion videos (source: comScore). That’s a lot of online viewing.
And why wouldn’t there be, when absolute gems go online everyday. Take a look at this video to see what we’re talking about:
At Bienalto, we do a lot of experience architecture work. One of the main aspects of this work is the development of Personas – descriptors of different user types that act as a beacon to remind the designers exactly who they are designing for.
What if these Personas could be used beyond the experience architecture phase, and into the website optimisation and testing phases?
Just to be clear, using Personas in web analytics is not a common practice. But here at Bienalto, we like to push the boundaries and test new ideas so that our clients are getting the best services possible.
To discuss your web analytics, user experience, marketing needs, contact us now at:
Phone: +61 2 8356 3000 | Email: info@bienalto.com | Twitter
Address: 165 Riley St Darlinghurst NSW 2010 Australia
Mayko Trading Pty Ltd T/A Bienalto Consulting (ABN: 56 112 911 501)