Blog

How many clicks do you hope to get when you send out a digital newsletter? Do you expect your customers to follow the links through to three or four different articles?

From our observations, most users will only click on one link in your newsletter or EDM. Put simply, they’ll read only one article or news item, and then they’re gone.

This sobering statistic sheds light on the criticality of content. What will the outcome of that all-important, solitary “click” be? Will it deliver the user deep into the appropriate section of your website, where they will find exactly what they are looking for?

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How many organisations use web analytics these days? And, of those that are using it in some shape or form, how many can claim a solid business return?

These are just some of the questions posed by the 2010 Web Analytics Survey, which Bienalto conducted during February and March 2010. We asked more than 100 Australian organisations some hard questions about their online channel – and have collated the results into a valuable and insightful report.

For the first time, Hurol Inan will be launching the report at the eMetrics Summit in Sydney. He’s sharing the key findings of the report in his summit session on Thursday, 22 April 2010.

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Thanks to all people who contributed valuable information and insights in our 2010 Australian Web Analytics Survey. The survey recently closed, and we are now busy compiling a report on the results.

The report will provide commentary on best practices, preferred tools of the trade, and more. You can pre-register to receive a copy of the survey report.

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