Book Review: Web Form Design by Luke Wroblewski
No one likes filling out forms. But the forms are the most important element of any website. They are the single point of failure in the conversion process.
It costs a fortune to get a customer to decide to take an action online. Don’t frustrate and loose them at the last minute with poorly designed web forms.
Unfortunately most forms we encounter have problems. They are the least glamorous, underloved part of websites. Product managers, marketing and designers are not interested.
That is ok but we can still do a good job by addressing common issues such as labeling, placement and design of elements, calls to action, help.
A good starting point is Luke Wroblewski’s Web Form Design which provides web form design best practices from labels, input fields, actions, help text to error handling.
Once you redesign your forms, don’t forget the analytics and optimisation.
