Comments on: Case study: QPAC recommends email marketing http://www.bienalto.com/blog/case-study-qpac-recommends-email-marketing/ Your Business. New Heights. Wed, 28 Jul 2010 02:40:37 +0000 hourly 1 http://wordpress.org/?v=abc By: Hurol http://www.bienalto.com/blog/case-study-qpac-recommends-email-marketing/comment-page-1/#comment-2175 Hurol Thu, 26 Mar 2009 11:22:35 +0000 http://www.bienalto.com/?p=544#comment-2175 Rae, thanks for sharing these great results with our clients and the greater online community. I see them quite remarkable for a number of reasons: - Audience relationship management is critical for performing arts organisations to succeed(large or small) - We should think big picture and shift from campaign based approach to audience life cycle marketing approach - Email marketing programs should align with business goals. It is possible to maximise open and click-thru rates through information architecture skills. Rae, thanks for sharing these great results with our clients and the greater online community. I see them quite remarkable for a number of reasons:
- Audience relationship management is critical for performing arts organisations to succeed(large or small)
- We should think big picture and shift from campaign based approach to audience life cycle marketing approach
- Email marketing programs should align with business goals. It is possible to maximise open and click-thru rates through information architecture skills.

]]> By: Rae Bassett http://www.bienalto.com/blog/case-study-qpac-recommends-email-marketing/comment-page-1/#comment-2165 Rae Bassett Thu, 26 Mar 2009 00:52:39 +0000 http://www.bienalto.com/?p=544#comment-2165 Since this case study was published, we have begun a trial for the 'first time booker' strategy for customers who purchased tickets for Chicago. We are completely thrilled with the results so far, with unique open rates of up to 61% and a unique click-through rate of up to 41%. The seating maps and videos are very popular on these emails – it's great to see new QPAC customers engaging with our content! Since this case study was published, we have begun a trial for the ‘first time booker’ strategy for customers who purchased tickets for Chicago. We are completely thrilled with the results so far, with unique open rates of up to 61% and a unique click-through rate of up to 41%. The seating maps and videos are very popular on these emails – it’s great to see new QPAC customers engaging with our content!

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