Blog

Our emphasis on practical experimentation means we're always discovering ways to create better online experience. This section of our site is about sharing our learnings.

Introducing our new home: Bienalto House

Posted on January 28th, 2010 by Hurol Inan [1 Comment]

The facade of Bienalto's new homeWe are very excited about our new home, Bienalto House. The move - underway right now - couldn’t have come at a better time.

Any client who has paid us a visit lately will have seen how cramped our growing team was. Given the space constraints, a new office was high on the agenda at the end of last year - and the good news is that we’ve finally found something!

After much searching, we found a beautiful old building just up the road in Riley St, Darlinghurst.

But things didn’t go exactly to plan. Read on to learn more and take a peek at the reno. Read More

Congratulations to Sun Microsystems, winner of the 2009 SABRE award

Posted on January 21st, 2010 by Hurol Inan [No Comments]

Sun Microsystems is the 2009 winner of the Asia Pacific SABRE Award for Best Business to Business Marketing. The award recognises Sun’s success in marketing its ongoing commitment to green technologies.

“The Sun Rises on Eco” nomination was put forward to the SABRE (Superior Achievement in Branding and Reputation) Awards in a joint submission from the Sun ANZ marketing team and its PR agency, n2n communications.

The awards attracted close to 400 entries from across the region, with Sun outshining other global brands for its multi-faceted approach – which integrates online communications, media relations, events and employee communications.

Bienalto is proud to have provided a range of digital services for the winning marketing campaign. These services include the EDGE newsletter, competitions, online events, surveys and analysis.

Congratulations to Sun Microsystems on winning this great award!

Lights, camera, action: The Bienalto camera is rolling

Posted on December 14th, 2009 by Hurol Inan [No Comments]

Video is a must-have medium in the digital world. In the US, in October alone, more than 167 million Internet users watched nearly 28 billion videos (source: comScore). That’s a lot of online viewing.

And why wouldn’t there be, when absolute gems go online everyday. Take a look at this video to see what we’re talking about:

Read More

Bienalto on board with APSMA

Posted on July 15th, 2009 by Hurol Inan [No Comments]

Bienalto has become a Bronze Sponsor of the Asia-Pacific Professional Services Marketing Association’s (APSMA) 2009 Conference.

To be held in September 2009, the conference theme is “Cultivating value” – a topic close to our heart. In everything that we do at Bienalto, we strive to add value to our clients’ marketing programs. Whether it’s finding a way to integrate their CRM with our Events Manager solution; or recommending a brand-new way to generate leads; or suggesting an alternative to an existing website’s Experience Architecture – our goal is take clients beyond their goals and into new territory when it comes to online marketing.

We look forward to hearing what the speakers have to say at the APSMA conference, and hope to see you there too.

Conference details will be posted on the APSMA website shortly.

Bienalto appointed to NSW Government ICT Services Approved Supplier Panel

Posted on April 23rd, 2009 by Hurol Inan [No Comments]

approved-logo-20201Our recent appointment to the NSW Government Panel Contract for Provision of ICT Services for Whole of Government is a great win for us.

We also like to think it’s a great win for government agencies that are seeking to extract more value from the online channel. After all, agility and sophistication are the order of the day when it comes service provision and meeting the diverse needs of today’s citizens – and Bienalto has the depth of experience in online marketing to ensure that government agencies get just that.

We have strong experience in the government sector already, and have built strong relationships at all tiers of government. This is never better exemplified than when we conduct our annual Australian Web Analytics surveys. The 2008 survey, which received a very strong response from government, even has a separate section on government issues and trends.

Bienalto is delighted to be a part of the ICT panel, and looks forward to assisting government agencies to boost their online marketing programs.