Blog

Our emphasis on practical experimentation means we're always discovering ways to create better online experience. This section of our site is about sharing our learnings.

Four symptoms of ineffective websites

Posted on May 20th, 2010 by Hurol Inan [No Comments]

In our 2010 Web Analytics Survey, 49% of respondents said their websites were “not effective” or “somewhat effective”. This is a disappointing result.

In the digital age, your website is critical. Organisations simply cannot afford to survive without a solid web presence. And while some are embracing advanced initiatives such as social media and multi-channel marketing; others have very under-developed online programs.

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Campaign update: The success of Make it so

Posted on May 20th, 2010 by Hurol Inan [2 Comments]

We are pleased to report the phenomenal success of Make it so, the online competition held by Engineers Australia that was managed by Bienalto.

The competition, which ran for 12 weeks and closed on 15 May 2010, smashed its targets and delivered huge results for our client. Engineers Australia has set a new precedent when it comes to using a CRM and the digital channel to connect with their audience.

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Our commitment to sustainability

Posted on May 20th, 2010 by Hurol Inan [No Comments]

At Bienalto, we take sustainability seriously. From the way we get to work to the way we do our work, our goal is to reduce our footprint.

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Introducing our new home: Bienalto House

Posted on January 28th, 2010 by Hurol Inan [1 Comment]

The facade of Bienalto's new homeWe are very excited about our new home, Bienalto House. The move - underway right now - couldn’t have come at a better time.

Any client who has paid us a visit lately will have seen how cramped our growing team was. Given the space constraints, a new office was high on the agenda at the end of last year - and the good news is that we’ve finally found something!

After much searching, we found a beautiful old building just up the road in Riley St, Darlinghurst.

But things didn’t go exactly to plan. Read on to learn more and take a peek at the reno. Read More

Congratulations to Sun Microsystems, winner of the 2009 SABRE award

Posted on January 21st, 2010 by Hurol Inan [No Comments]

Sun Microsystems is the 2009 winner of the Asia Pacific SABRE Award for Best Business to Business Marketing. The award recognises Sun’s success in marketing its ongoing commitment to green technologies.

“The Sun Rises on Eco” nomination was put forward to the SABRE (Superior Achievement in Branding and Reputation) Awards in a joint submission from the Sun ANZ marketing team and its PR agency, n2n communications.

The awards attracted close to 400 entries from across the region, with Sun outshining other global brands for its multi-faceted approach – which integrates online communications, media relations, events and employee communications.

Bienalto is proud to have provided a range of digital services for the winning marketing campaign. These services include the EDGE newsletter, competitions, online events, surveys and analysis.

Congratulations to Sun Microsystems on winning this great award!

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