Blog

At Bienalto, we do a lot of experience architecture work. One of the main aspects of this work is the development of Personas – descriptors of different user types that act as a beacon to remind the designers exactly who they are designing for.

What if these Personas could be used beyond the experience architecture phase, and into the website optimisation and testing phases?

Just to be clear, using Personas in web analytics is not a common practice. But here at Bienalto, we like to push the boundaries and test new ideas so that our clients are getting the best services possible.

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Overview

Camden Soil Mix provides products and services to customers in horticulture, agriculture, viticulture, civil works and commercial landscaping; as well as services in earth management to local councils.

Customers rely on the diverse range of sustainable, organic products on offer, and need the ability to find the right product to suit their growing or landscaping application.

Following acquisition by WSN Environmental Solutions, the business undertook a market analysis and segmentation project and, from this, developed a focused strategy to engage key categories of customers. They sought to re-design the website with these customers top of mind – so that each market segment could find what they were looking for quickly and easily.

Bienalto was engaged to devise the new site. The resulting architecture – which utilises faceted search on the Wordpress platform – intuitively guides customers to the products they seek; whilst remaining supportive of WSN’s design aesthetic and sustainability focus.

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We’re excited about today’s launch of Make it so, an exciting new public awareness campaign from Engineers Australia.

The campaign seeks to change the way Australians think and talk about engineering. When asked what an engineer does, most of us would say, “They build bridges”. But, in fact, they do so much more.

Make it so will show everyday Australians that engineering teams make things happen.

We encourage you to show your support for this fantastic campaign – read on to find out more and see how Bienalto is involved.

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Marketers and business leaders the world over are seeking answers to help them navigate a tricky time ahead. Amongst other things, they ask, “Can I leverage the online channel more effectively?” and “Why is online so good right now?”

These business leaders are asking the right questions. In most cases, there is room for improvement – and a strong business case, too, given that online is a low-cost, proven channel that generates measurable results.

That is, attracting more customers, generating leads, creating buzz and awareness, or simply improving business efficiencies.

Quantitative analysis is the fastest and most effective way to find out how you can better leverage the online channel. Read More

Overview

In July 2008, the investment attraction function previously administered by Invest Australia was rolled into Austrade as part of its overall trade facilitation function.

Austrade’s existing website lacked the scalability to simply ‘plug in’ a new section of content and was ready for a refresh to improve usability and content.

Austrade engaged Bienalto for one month of intensive strategy and collaboration to devise a new information architecture and content rationale for the site. The new website, which was launched in February 2009, creates a dynamic, progressive platform for the future growth of the agency.
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