Blog

Our emphasis on practical experimentation means we're always discovering ways to create better online experience. This section of our site is about sharing our learnings.

The Song Company website resonates with users

Posted on October 23rd, 2008 by Hurol Inan [No Comments]

Overview

For small arts organisations, every penny in the piggybank counts. They are always on the lookout for ways to extract more value from minimal budgets – while still conveying a professional and appealing image to customers.

The Song Company, a Sydney-based vocal ensemble that has set the world alight with its distinctive and dynamic sound, is now achieving significant cost and time savings with the launch of a new website and online ticketing system. Read More

‘Always beta’ sites are invariably better

Posted on May 21st, 2008 by Hurol Inan [No Comments]

For most businesses, website maintenance means a redevelopment every three years or so – and not much else in between. Lessons learned from one upgrade are incorporated into the next release, and the website improves…very slowly.

Using this model, the time between identifying a problem and resolving it to unlock value can be as long as three years. Clearly, this is not ideal.

Fortunately, along came Web 2.0. One of the main principles of Web 2.0 product development, which has underwritten the rapid rise and success of its products, is the concept of ‘always beta’.

Read More

Web governance – who holds the reins?

Posted on February 13th, 2008 by Lars Ammitzboell [No Comments]

When it comes to your organisation’s website(s), who makes the rules?

Web governance – which encompasses the structure of people, positions, policies and rules around a website – is a hot issue for today’s business. We regularly get queries about how Australian companies can best develop strategies for managing and maintaining their websites. Read More

Separating Information Architecture from Design

Posted on February 5th, 2008 by Melissa Firth [No Comments]

In our travels we frequently find that our clients proceed directly from project initiation to design. This is not an ideal approach. In fact, it’s the best way to spend a lot of money without achieving the best possible results. Read More

How to Use Web Analytics in Designing Web Information Architecture

Posted on November 15th, 2007 by Hurol Inan [No Comments]

An information architecture project will uncover the very heart of internal politics in any organisation. In most cases, content owners, department heads and product managers all fight for prime “real estate” and prominence within the website structure – resulting in a site design that looks like a “truce” rather than an effective solution. Read More

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