Posted on May 20th, 2010 by
Hurol Inan [
2 Comments]
We are pleased to report the phenomenal success of Make it so, the online competition held by Engineers Australia that was managed by Bienalto.
The competition, which ran for 12 weeks and closed on 15 May 2010, smashed its targets and delivered huge results for our client. Engineers Australia has set a new precedent when it comes to using a CRM and the digital channel to connect with their audience.
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Posted on April 29th, 2010 by
Hurol Inan [
No Comments]
How many clicks do you hope to get when you send out a digital newsletter? Do you expect your customers to follow the links through to three or four different articles?
From our observations, most users will only click on one link in your newsletter or EDM. Put simply, they’ll read only one article or news item, and then they’re gone.
This sobering statistic sheds light on the criticality of content. What will the outcome of that all-important, solitary “click” be? Will it deliver the user deep into the appropriate section of your website, where they will find exactly what they are looking for?
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Posted on January 21st, 2010 by
Hurol Inan [
No Comments]
Sun Microsystems is the 2009 winner of the Asia Pacific SABRE Award for Best Business to Business Marketing. The award recognises Sun’s success in marketing its ongoing commitment to green technologies.
“The Sun Rises on Eco” nomination was put forward to the SABRE (Superior Achievement in Branding and Reputation) Awards in a joint submission from the Sun ANZ marketing team and its PR agency, n2n communications.
The awards attracted close to 400 entries from across the region, with Sun outshining other global brands for its multi-faceted approach – which integrates online communications, media relations, events and employee communications.
Bienalto is proud to have provided a range of digital services for the winning marketing campaign. These services include the EDGE newsletter, competitions, online events, surveys and analysis.
Congratulations to Sun Microsystems on winning this great award!
Posted on December 14th, 2009 by
Hurol Inan [
No Comments]
Video is a must-have medium in the digital world. In the US, in October alone, more than 167 million Internet users watched nearly 28 billion videos (source: comScore). That’s a lot of online viewing.
And why wouldn’t there be, when absolute gems go online everyday. Take a look at this video to see what we’re talking about:
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Posted on July 29th, 2009 by
Hurol Inan [
No Comments]
Overview
There’s a marked difference in the execution of marketing campaigns offline and online.
Offline, you design a campaign, launch it with a big bang and, voila, you’re done. Online, however, the ‘big bang’ is but a part of the journey.
In fact, it marks the start of a valuable ‘extend and expand’ phase – where you continually test and grow the campaign, adding new elements and attracting more people to it as you go.
Frontline Systems, a leading IT infrastructure and services provider in Australia, has embraced the online paradigm and implemented a highly successful campaign for brand positioning and market development. The Solaris is IT campaign – which is still in progress – is a prime example of the ‘extend and expand’ philosophy at work.
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