Posted on January 21st, 2010 by
Hurol Inan [
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Sun Microsystems is the 2009 winner of the Asia Pacific SABRE Award for Best Business to Business Marketing. The award recognises Sun’s success in marketing its ongoing commitment to green technologies.
“The Sun Rises on Eco” nomination was put forward to the SABRE (Superior Achievement in Branding and Reputation) Awards in a joint submission from the Sun ANZ marketing team and its PR agency, n2n communications.
The awards attracted close to 400 entries from across the region, with Sun outshining other global brands for its multi-faceted approach – which integrates online communications, media relations, events and employee communications.
Bienalto is proud to have provided a range of digital services for the winning marketing campaign. These services include the EDGE newsletter, competitions, online events, surveys and analysis.
Congratulations to Sun Microsystems on winning this great award!
Posted on December 14th, 2009 by
Hurol Inan [
No Comments]
Video is a must-have medium in the digital world. In the US, in October alone, more than 167 million Internet users watched nearly 28 billion videos (source: comScore). That’s a lot of online viewing.
And why wouldn’t there be, when absolute gems go online everyday. Take a look at this video to see what we’re talking about:
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Posted on July 29th, 2009 by
Hurol Inan [
No Comments]
Overview
There’s a marked difference in the execution of marketing campaigns offline and online.
Offline, you design a campaign, launch it with a big bang and, voila, you’re done. Online, however, the ‘big bang’ is but a part of the journey.
In fact, it marks the start of a valuable ‘extend and expand’ phase – where you continually test and grow the campaign, adding new elements and attracting more people to it as you go.
Frontline Systems, a leading IT infrastructure and services provider in Australia, has embraced the online paradigm and implemented a highly successful campaign for brand positioning and market development. The Solaris is IT campaign – which is still in progress – is a prime example of the ‘extend and expand’ philosophy at work.
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Posted on July 29th, 2009 by
Hurol Inan [
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Getting your systems to talk to each other is one of the most sure-fire ways to achieve efficiency and boost business performance. This holds particularly true for marketers.
Following the recent launch of our Events Manager solution, we’ve been rolling up our sleeves and helping clients integrate the solution with their CRM.
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Posted on July 23rd, 2009 by
Hurol Inan [
No Comments]
We’re excited about today’s launch of Make it so, an exciting new public awareness campaign from Engineers Australia.
The campaign seeks to change the way Australians think and talk about engineering. When asked what an engineer does, most of us would say, “They build bridges”. But, in fact, they do so much more.
Make it so will show everyday Australians that engineering teams make things happen.
We encourage you to show your support for this fantastic campaign – read on to find out more and see how Bienalto is involved.
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