Blog

For most businesses, website maintenance means a redevelopment every three years or so – and not much else in between. Lessons learned from one upgrade are incorporated into the next release, and the website improves…very slowly.

Using this model, the time between identifying a problem and resolving it to unlock value can be as long as three years. Clearly, this is not ideal.

Fortunately, along came Web 2.0. One of the main principles of Web 2.0 product development, which has underwritten the rapid rise and success of its products, is the concept of ‘always beta’.

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Lots of companies direct their campaigns to landing pages, but very few use multivariate testing (MVT) to optimise these pages.

Yet MVT, when done right, can greatly enhance the page’s performance.

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For larger organisations, I expect that we will see greater involvement with web analytics, by Customer Analytics/Business Intelligence departments, as web analytics moves from reporting to data mining, scoring and aggregation of online and offline data. Read More

“If you are not doing controlled experimentation, you are not doing web analytics”
Eric Peterson
http://www.webanalyticsdemystified.com/

Controlled experimentation is an extremely important area for web analytics, but as yet it is not well understood, let alone practiced. Read More