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When was the last time you were frustrated by a poorly performing site search function? Chances are, it wasn’t too long ago.

There’s a prevailing attitude amongst web users out there: site search doesn’t work. It’s not surprising, given the common practice of ‘let’s chuck a search engine on our site’ without planning how it should work.

If it doesn’t work, then why bother? Why should you include site search, when it requires a reasonable investment to implement and maintain? Read More

Two years ago, in my book Search Analytics, I said that “the quality of onsite search is poor and the idea that it can be studied to optimise websites is yet to reach critical mass acceptance.”

I lamented the fact that site search was a vastly neglected – yet eminently useful – tool on company websites.

So what’s changed in two years?

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