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In our 2010 Web Analytics Survey, 49% of respondents said their websites were “not effective” or “somewhat effective”. This is a disappointing result.

In the digital age, your website is critical. Organisations simply cannot afford to survive without a solid web presence. And while some are embracing advanced initiatives such as social media and multi-channel marketing; others have very under-developed online programs.

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How many organisations use web analytics these days? And, of those that are using it in some shape or form, how many can claim a solid business return?

These are just some of the questions posed by the 2010 Web Analytics Survey, which Bienalto conducted during February and March 2010. We asked more than 100 Australian organisations some hard questions about their online channel – and have collated the results into a valuable and insightful report.

For the first time, Hurol Inan will be launching the report at the eMetrics Summit in Sydney. He’s sharing the key findings of the report in his summit session on Thursday, 22 April 2010.

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The fourth annual Australian Web Analytics survey is now open. We encourage all people involved in online metrics and web analytics to participate.

The survey – now in its fourth year – takes a snapshot of the current state of the web analytics industry in Australia. The subsequent report has become a valuable tool in the online marketer’s arsenal, to help plan and shape future web analytics strategy.

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From a web analyst’s perspective, compiling the 2008 report of the annual Australian Web Analytics Survey was a very satisfying experience indeed. Not only did we receive a record number of responses (thanks to all those who participated), but the level of sophistication and knowledge in some of the answers you gave really points to a positive trend in the local industry. It’s encouraging to see – particularly from someone like me, who has pushing the web analytics barrow for years now.

This year’s survey shows that businesses are investing more heavily in web analytics tools, and web analysts are becoming smarter about the ways they use these tools. For the first time, the survey report profiles different web analytics users – we’ve segmented the data to show you what these groups look like:

- Advanced web analytics users

- Government users

- Google analytics users

The full survey report is available for download now.

Google has just taken analytics to the next level, with the launch of powerful new segmentation and custom reporting tools.

The free web analytics solution is now more attractive than ever, giving users the ability to conduct extremely detailed analysis to extract a better return on their online investment. Read More