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The fourth annual Australian Web Analytics survey is now open. We encourage all people involved in online metrics and web analytics to participate.

The survey – now in its fourth year – takes a snapshot of the current state of the web analytics industry in Australia. The subsequent report has become a valuable tool in the online marketer’s arsenal, to help plan and shape future web analytics strategy.

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From a web analyst’s perspective, compiling the 2008 report of the annual Australian Web Analytics Survey was a very satisfying experience indeed. Not only did we receive a record number of responses (thanks to all those who participated), but the level of sophistication and knowledge in some of the answers you gave really points to a positive trend in the local industry. It’s encouraging to see – particularly from someone like me, who has pushing the web analytics barrow for years now.

This year’s survey shows that businesses are investing more heavily in web analytics tools, and web analysts are becoming smarter about the ways they use these tools. For the first time, the survey report profiles different web analytics users – we’ve segmented the data to show you what these groups look like:

- Advanced web analytics users

- Government users

- Google analytics users

The full survey report is available for download now.

Google has just taken analytics to the next level, with the launch of powerful new segmentation and custom reporting tools.

The free web analytics solution is now more attractive than ever, giving users the ability to conduct extremely detailed analysis to extract a better return on their online investment. Read More

Looking for guidance on which web analytics vendor your business needs? Or are you interested in the comparisons between the UK and Australian markets?

The annual Web Analytics Buyers Guide 2008 from E-consultancy is now available for purchase. With its in-depth vendor profiles and market analysis, it helps you to put things in perspective when making buying decisions. Read More

Hurol Inan recently spoke at Web Directions South 2008 about using quantitative insights to inform the design of experience architecture.
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