Blog

Looking for guidance on which web analytics vendor your business needs? Or are you interested in the comparisons between the UK and Australian markets?

The annual Web Analytics Buyers Guide 2008 from E-consultancy is now available for purchase. With its in-depth vendor profiles and market analysis, it helps you to put things in perspective when making buying decisions. Read More

Hurol Inan recently spoke at Web Directions South 2008 about using quantitative insights to inform the design of experience architecture.
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Jon Bovard is an e-commerce expert with incredible experience in the UK e-commerce market. He was involved in the start-up of www.net-a-porter.com, now a $100 million business; as well as the exclusive www.couturelab.com. Prior to that, he was web marketing manager at www.motormouth.com.au.

Having returned to Australia, Jon is now consulting to Bienalto and sharing his valuable expertise with some of our clients. Here, he offers some invaluable perspectives about where Australia sits on the ‘totem pole of sophistication’ when it comes to e-commerce and online marketing.

So where, exactly, is Australia on this totem pole?

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This book explores a range of scenarios where intuitive and experiential expertise is loosing to number crunching. It covers statistical analysis that impacts real-word decisions with particular emphasis on two methods: Read More

I’ve had to hone my persuasion skills lately, in trying to convince clients that performing quantitative site analysis before a re-design is a must-do activity.

Much to my dismay, I’ve discovered that once a client gets it into their head that they want to re-design their website, it’s ‘out with the old, in with the new’. Their customers have told them that the existing site doesn’t work, so they think there’s no point in analysing it. Instead, they want to toss the old site in the cyber-dustbin, and start coding again from scratch.

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