E-consultancy Web Analytics Buyers Guide 2008
Looking for guidance on which web analytics vendor your business needs? Or are you interested in the comparisons between the UK and Australian markets?
The annual Web Analytics Buyers Guide 2008 from E-consultancy is now available for purchase. With its in-depth vendor profiles and market analysis, it helps you to put things in perspective when making buying decisions.
So what’s in the Guide? And how does it compare to what’s going on locally? With responses flooding in to our Australian Web Analytics Survey, we can provide a few answers.
One of the biggest predictions in E-consultancy’s guide is that the UK market for web analytics would grow by 12% in 2008. We agree (give or take a few percentage points).
Already, we can see a trend in comparing results from this year’s Australian Web Analytics Survey to last, with organisations spending significantly more on the investment in external professional services and in-house web analytics staff.
Not surprisingly, the investment in tools doesn’t show the same growth - a great proportion of organisations in Australia now use Google Analytics as a preferred tool.
According to the UK report, only 21% of companies use Google Analytics exclusively, but typically use it as a complementary tool to support another investment.
But with Google raising the bar with its new segmentation and reporting tools, it will pay to see how these figures change next year.
