Blog

There is no doubt that you get better results in marketing campaigns that are targeted to those customers and prospects who are interested in your products and services.

It’s why marketers love customer demographics, and information on product holding, past purchases and campaign responses.

But what if you could go beyond this, and use online behavioural insights for your campaigns as well?

Taking it one step further, what if you could build or tailor an analytics solution to capture these behavioural insights - not just from the web, but from offline data as well?

It would place some pretty powerful information at your fingertips. read more

Jon Bovard is an e-commerce expert with incredible experience in the UK e-commerce market. He was involved in the start-up of www.net-a-porter.com, now a $100 million business; as well as the exclusive www.couturelab.com. Prior to that, he was web marketing manager at www.motormouth.com.au.

Having returned to Australia, Jon is now consulting to Bienalto and sharing his valuable expertise with some of our clients. Here, he offers some invaluable perspectives about where Australia sits on the ‘totem pole of sophistication’ when it comes to e-commerce and online marketing.

So where, exactly, is Australia on this totem pole?

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This book explores a range of scenarios where intuitive and experiential expertise is loosing to number crunching. It covers statistical analysis that impacts real-word decisions with particular emphasis on two methods: read more

When Paul O’Connor stepped into the role of Marketing Director of Sun Microsystems three and a half years ago, he saved a lot of trees. Under his reign, Sun Australia and New Zealand has transformed from a print-based marketer to a purely online marketer. These days, Sun enjoys phenomenal response rates of up to 30 per cent for its email campaigns and has been continually growing its server market share in ANZ according to IDC.

We speak to Paul about the transformation and what it has meant for Sun.

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Congratulations to AMP Financial Planning for receiving a Best Website award at the 14th annual Rainmaker Marketing Awards.

The award is judged by peers within the industry – financial planners, superannuation execs, trustees, investment managers, service providers. This popular vote is a way of saying that AMP has done a fantastic job and deserves recognition.

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