Blog

Optimisation

20 May 2010

Four symptoms of ineffective websites

In our 2010 Web Analytics Survey, 49% of respondents said their websites were “not effective” or “somewhat effective”. This is a disappointing result.

In the digital age, your website is critical. Organisations simply cannot afford to survive without a solid web presence. And while some are embracing advanced initiatives such as social media and multi-channel marketing; others have very under-developed online programs.

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  Case StudiesEngagement

20 May 2010

Campaign update: The success of Make it so

We are pleased to report the phenomenal success of Make it so, the online competition held by Engineers Australia that was managed by Bienalto.

The competition, which ran for 12 weeks and closed on 15 May 2010, smashed its targets and delivered huge results for our client. Engineers Australia has set a new precedent when it comes to using a CRM and the digital channel to connect with their audience.

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  Optimisation

20 May 2010

Our commitment to sustainability

At Bienalto, we take sustainability seriously. From the way we get to work to the way we do our work, our goal is to reduce our footprint.

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  EngagementOptimisation

29 April 2010

Is your digital content working hard enough?

How many clicks do you hope to get when you send out a digital newsletter? Do you expect your customers to follow the links through to three or four different articles?

From our observations, most users will only click on one link in your newsletter or EDM. Put simply, they’ll read only one article or news item, and then they’re gone.

This sobering statistic sheds light on the criticality of content. What will the outcome of that all-important, solitary “click” be? Will it deliver the user deep into the appropriate section of your website, where they will find exactly what they are looking for?

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  Optimisation

22 April 2010

2010 Australian Web Analytics Report

Download the full report

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