16 April 2009
Marketers and business leaders the world over are seeking answers to help them navigate a tricky time ahead. Amongst other things, they ask, “Can I leverage the online channel more effectively?” and “Why is online so good right now?”
These business leaders are asking the right questions. In most cases, there is room for improvement – and a strong business case, too, given that online is a low-cost, proven channel that generates measurable results.
That is, attracting more customers, generating leads, creating buzz and awareness, or simply improving business efficiencies.
Quantitative analysis is the fastest and most effective way to find out how you can better leverage the online channel.
19 March 2009
In July 2008, the investment attraction function previously administered by Invest Australia was rolled into Austrade as part of its overall trade facilitation function.
Austrade’s existing website lacked the scalability to simply ‘plug in’ a new section of content and was ready for a refresh to improve usability and content.
Austrade engaged Bienalto for one month of intensive strategy and collaboration to devise a new information architecture and content rationale for the site. The new website, which was launched in February 2009, creates a dynamic, progressive platform for the future growth of the agency.
10 February 2009
From Cindy Lauper to classic concertos, Chicago the musical to Carmen the opera, the Queensland Performing Arts Centre (QPAC) shows it all. It is the premier multi-venue performance space in Queensland, attracting renowned international performers as well as providing a home away from home for Queensland’s leading performing arts companies.
With new shows on each month, QPAC relies on a slick and efficient marketing system that promotes the program to a database of more than 150,000 people. Of course, details about each show are not sent to all people on the database – and therein lies the key to what has become an incredibly efficient and successful email marketing program.
31 January 2009
From a web analyst’s perspective, compiling the 2008 report of the annual Australian Web Analytics Survey was a very satisfying experience indeed. Not only did we receive a record number of responses (thanks to all those who participated), but the level of sophistication and knowledge in some of the answers you gave really points to a positive trend in the local industry. It’s encouraging to see – particularly from someone like me, who has pushing the web analytics barrow for years now.
This year’s survey shows that businesses are investing more heavily in web analytics tools, and web analysts are becoming smarter about the ways they use these tools. For the first time, the survey report profiles different web analytics users – we’ve segmented the data to show you what these groups look like:
- Advanced web analytics users
- Government users
- Google analytics users
The full survey report is available for download now.
31 January 2009
This is the third annual market research study to assess the uptake of web analytics by Australian business.