14 December 2009

Food for thought: Using Personas in segmentation and testing

At Bienalto, we do a lot of experience architecture work. One of the main aspects of this work is the development of Personas – descriptors of different user types that act as a beacon to remind the designers exactly who they are designing for.

What if these Personas could be used beyond the experience architecture phase, and into the website optimisation and testing phases?

Just to be clear, using Personas in web analytics is not a common practice. But here at Bienalto, we like to push the boundaries and test new ideas so that our clients are getting the best services possible.

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  Case StudiesEngagement

29 July 2009

Frontline campaign exemplifies the power of online


There’s a marked difference in the execution of marketing campaigns offline and online.

Offline, you design a campaign, launch it with a big bang and, voila, you’re done. Online, however, the ‘big bang’ is but a part of the journey.

In fact, it marks the start of a valuable ‘extend and expand’ phase – where you continually test and grow the campaign, adding new elements and attracting more people to it as you go.

Frontline Systems, a leading IT infrastructure and services provider in Australia, has embraced the online paradigm and implemented a highly successful campaign for brand positioning and market development. The Solaris is IT campaign – which is still in progress – is a prime example of the ‘extend and expand’ philosophy at work.

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  Case StudiesExperienceOptimisation

29 July 2009

Using faceted search to sift through soil products


Camden Soil Mix provides products and services to customers in horticulture, agriculture, viticulture, civil works and commercial landscaping; as well as services in earth management to local councils.

Customers rely on the diverse range of sustainable, organic products on offer, and need the ability to find the right product to suit their growing or landscaping application.

Following acquisition by WSN Environmental Solutions, the business undertook a market analysis and segmentation project and, from this, developed a focused strategy to engage key categories of customers. They sought to re-design the website with these customers top of mind – so that each market segment could find what they were looking for quickly and easily.

Bienalto was engaged to devise the new site. The resulting architecture – which utilises faceted search on the WordPress platform – intuitively guides customers to the products they seek; whilst remaining supportive of WSN’s design aesthetic and sustainability focus.

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29 July 2009

Integration: a must-have for event marketers

Getting your systems to talk to each other is one of the most sure-fire ways to achieve efficiency and boost business performance. This holds particularly true for marketers.

Following the recent launch of our Events Manager solution, we’ve been rolling up our sleeves and helping clients integrate the solution with their CRM.

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  Case StudiesEngagementExperience

23 July 2009

Make it so. Proudly built by Bienalto.

We’re excited about today’s launch of Make it so, an exciting new public awareness campaign from Engineers Australia.

The campaign seeks to change the way Australians think and talk about engineering. When asked what an engineer does, most of us would say, “They build bridges”. But, in fact, they do so much more.

Make it so will show everyday Australians that engineering teams make things happen.

We encourage you to show your support for this fantastic campaign – read on to find out more and see how Bienalto is involved.

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