27 January 2010

Welcome to Matt Cumming, our Creative Director

We are delighted to announce that Matt Cumming has become a permanent member of the Bienalto team.

Matt has been appointed full-time Creative Director, and will be responsible for taking our creative services division to new heights. His integrated approach to interactive design will draw upon Bienalto’s proven skills in user experience architecture, data and web analytics.

Having successfully taken two mainstream advertising agencies digital in the past (both earning ‘Interactive Agency of the Year’ titles) Matt is looking forward to applying his creative expertise across all of Bienalto’s clients campaigns.

Now, his creative skills are ready to be applied to your next campaign.

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21 January 2010

Congratulations to Sun Microsystems, winner of the 2009 SABRE award

Sun Microsystems is the 2009 winner of the Asia Pacific SABRE Award for Best Business to Business Marketing. The award recognises Sun’s success in marketing its ongoing commitment to green technologies.

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14 December 2009

Lights, camera, action: The Bienalto camera is rolling

Video is a must-have medium in the digital world. In the US, in October alone, more than 167 million Internet users watched nearly 28 billion videos (source: comScore). That’s a lot of online viewing.

And why wouldn’t there be, when absolute gems go online everyday. Take a look at this video to see what we’re talking about:

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14 December 2009

Food for thought: Using Personas in segmentation and testing

At Bienalto, we do a lot of experience architecture work. One of the main aspects of this work is the development of Personas – descriptors of different user types that act as a beacon to remind the designers exactly who they are designing for.

What if these Personas could be used beyond the experience architecture phase, and into the website optimisation and testing phases?

Just to be clear, using Personas in web analytics is not a common practice. But here at Bienalto, we like to push the boundaries and test new ideas so that our clients are getting the best services possible.

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  Case StudiesEngagement

29 July 2009

Frontline campaign exemplifies the power of online


There’s a marked difference in the execution of marketing campaigns offline and online.

Offline, you design a campaign, launch it with a big bang and, voila, you’re done. Online, however, the ‘big bang’ is but a part of the journey.

In fact, it marks the start of a valuable ‘extend and expand’ phase – where you continually test and grow the campaign, adding new elements and attracting more people to it as you go.

Frontline Systems, a leading IT infrastructure and services provider in Australia, has embraced the online paradigm and implemented a highly successful campaign for brand positioning and market development. The Solaris is IT campaign – which is still in progress – is a prime example of the ‘extend and expand’ philosophy at work.

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