11 May 2011
What do you know about your customers? More importantly, what do you do with the information you have?
These may seem like Marketing 101 questions. But, with the incredibly rich and ever-changing array of tools and opportunities available in the digital space, they are questions that must be revisited again and again – particularly if you want to get the most from your digital campaigns.
12 April 2011
The purpose of the 2011 Australian Web Analytics study was to identify and assess trends in the attitudes and intentions of Australian organisations in their use of the online channel and the adoption of web analytics tools.
11 April 2011
The 2011 Web Analytics Survey Report is now available to download.
The report finds the way that businesses use the Internet, mobile devices and social media continues to evolve – so much so that it’s often hard to keep up with what’s hot, and what’s not. Yet, as a marketer, it is very important to know what channels are deemed the most important in terms of ROI and business value.
23 February 2011
Customer satisfaction, throughout every experience of interacting with a company, has become essential to achieving a meaningful and loyal relationship with customers.
15 February 2011
The way people use the web continues to evolve, and fast. Right now, we’re on the cusp of an online video revolution – but we’re not talking about YouTube here. That’s old news.
In 2011, we predict to see a massive increase in online video production using professional platforms that are not of the YouTube ilk. This prediction is based on three things.