Blog

Optimisation

22 April 2010

The state of web analytics in Australia in 2010

How many organisations use web analytics these days? And, of those that are using it in some shape or form, how many can claim a solid business return?

These are just some of the questions posed by the 2010 Web Analytics Survey, which Bienalto conducted during February and March 2010. We asked more than 100 Australian organisations some hard questions about their online channel – and have collated the results into a valuable and insightful report.

For the first time, Hurol Inan will be launching the report at the eMetrics Summit in Sydney. He’s sharing the key findings of the report in his summit session on Thursday, 22 April 2010.

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  Optimisation

13 April 2010

Congratulations to the winner in our Web Analytics Survey

Thanks to all people who contributed valuable information and insights in our 2010 Australian Web Analytics Survey. The survey recently closed, and we are now busy compiling a report on the results.

The report will provide commentary on best practices, preferred tools of the trade, and more. You can pre-register to receive a copy of the survey report.

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  Case StudiesEngagement

18 February 2010

Campaign update: Make it so we change the face of engineering

The Bienalto team is very excited about this week’s public launch of Make it so, a competition being run by one of our clients, Engineers Australia.

The premise of Make it so is simple. It will take people’s dreams and turn them into reality; showcasing how engineering teams solve problems with creativity, innovation and the application of science. In doing so, it will change the face of engineering in Australia forever.

We encourage you all to submit your ideas to the competition.

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  Case StudiesEngagement

18 February 2010

Bienalto adopts a scientific, technology-driven approach to online marketing for Make it so competition

This week’s public launch of Make it so, Engineers Australia’s $2.5 million public awareness initiative, is the culmination of a six-month mobilisation campaign executed by Bienalto.

Bienalto was appointed to manage the online component of the 12-month public awareness campaign, and has been educating and engaging with the engineering community since August 2009.

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  Optimisation

17 February 2010

Australian Web Analytics Survey 2010

The fourth annual Australian Web Analytics survey is now open. We encourage all people involved in online metrics and web analytics to participate.

The survey – now in its fourth year – takes a snapshot of the current state of the web analytics industry in Australia. The subsequent report has become a valuable tool in the online marketer’s arsenal, to help plan and shape future web analytics strategy.

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