23 October 2008
Overview
For small arts organisations, every penny in the piggybank counts. They are always on the lookout for ways to extract more value from minimal budgets – while still conveying a professional and appealing image to customers.
The Song Company, a Sydney-based vocal ensemble that has set the world alight with its distinctive and dynamic sound, is now achieving significant cost and time savings with the launch of a new website and online ticketing system.
20 August 2008
There is no doubt that you get better results in marketing campaigns that are targeted to those customers and prospects who are interested in your products and services.
It’s why marketers love customer demographics, and information on product holding, past purchases and campaign responses.
But what if you could go beyond this, and use online behavioural insights for your campaigns as well?
Taking it one step further, what if you could build or tailor an analytics solution to capture these behavioural insights – not just from the web, but from offline data as well?
It would place some pretty powerful information at your fingertips.
20 August 2008
Jon Bovard is an e-commerce expert with incredible experience in the UK e-commerce market. He was involved in the start-up of www.net-a-porter.com, now a $100 million business; as well as the exclusive www.couturelab.com. Prior to that, he was web marketing manager at www.motormouth.com.au.
Having returned to Australia, Jon is now consulting to Bienalto and sharing his valuable expertise with some of our clients. Here, he offers some invaluable perspectives about where Australia sits on the ‘totem pole of sophistication’ when it comes to e-commerce and online marketing.
So where, exactly, is Australia on this totem pole?
20 August 2008
This book explores a range of scenarios where intuitive and experiential expertise is loosing to number crunching. It covers statistical analysis that impacts real-word decisions with particular emphasis on two methods:
28 July 2008
When Paul O’Connor stepped into the role of Marketing Director of Sun Microsystems three and a half years ago, he saved a lot of trees. Under his reign, Sun Australia and New Zealand has transformed from a print-based marketer to a purely online marketer. These days, Sun enjoys phenomenal response rates of up to 30 per cent for its email campaigns and has been continually growing its server market share in ANZ according to IDC.
We speak to Paul about the transformation and what it has meant for Sun.
