Our emphasis on practical experimentation means we're always discovering ways to create better online experience. This section of our site is about sharing our learnings.
Bienalto is pleased to inform our clients and friends that the redesigned ABC Shop website was launched yesterday, just in time for Christmas shopping. Bienalto worked closely with the ABC Commercial team to create the information architecture for the new online shop experience for customers. Read More
Overview
For small arts organisations, every penny in the piggybank counts. They are always on the lookout for ways to extract more value from minimal budgets – while still conveying a professional and appealing image to customers.
The Song Company, a Sydney-based vocal ensemble that has set the world alight with its distinctive and dynamic sound, is now achieving significant cost and time savings with the launch of a new website and online ticketing system. Read More
There is no doubt that you get better results in marketing campaigns that are targeted to those customers and prospects who are interested in your products and services.
It’s why marketers love customer demographics, and information on product holding, past purchases and campaign responses.
But what if you could go beyond this, and use online behavioural insights for your campaigns as well?
Taking it one step further, what if you could build or tailor an analytics solution to capture these behavioural insights - not just from the web, but from offline data as well?
It would place some pretty powerful information at your fingertips. Read More
Jon Bovard is an e-commerce expert with incredible experience in the UK e-commerce market. He was involved in the start-up of www.net-a-porter.com, now a $100 million business; as well as the exclusive www.couturelab.com. Prior to that, he was web marketing manager at www.motormouth.com.au.
Having returned to Australia, Jon is now consulting to Bienalto and sharing his valuable expertise with some of our clients. Here, he offers some invaluable perspectives about where Australia sits on the ‘totem pole of sophistication’ when it comes to e-commerce and online marketing.
So where, exactly, is Australia on this totem pole?
This book explores a range of scenarios where intuitive and experiential expertise is loosing to number crunching. It covers statistical analysis that impacts real-word decisions with particular emphasis on two methods: Read More
To discuss your web analytics, user experience, marketing needs, contact us now at:
Phone: +61 2 8356 3000 | Email: info@bienalto.com
Address: Suite 13 / 50 Stanley Street East Sydney NSW 2010 Australia