I wanted to provide a few more details on WebTrends Dynamic Search as I think the brief description, while accurate, does not do it full justice. WebTrends Dynamic Search performs automated multivariate optimization of paid search across all the major networks such as Google, Yahoo!, and MSN. This includes variables such as landing page, creative, keyword and keyword match type, geographic targeting, etc. Furthermore, the system only needs an advertisers’ high-level business goal such as a target ROI, or CPA etc. and a budget and it will automatically determine which of the multivariate combinations work best. The system will automatically determine the appropriate bid and execute it on the network. This happens on an ongoing basis. Did I say automatically? In addition, WebTrends Dynamic Search supports additional channels such as display ads, RSS feeds and shopping comparison. The solution is truly unique in its space and I would be more than happy to schedule a demo with you if you are interested.

Best regards,
Milena Krasteva
Sr. Product Manager – WebTrends Dynamic Search
650-989-6374