At Bienalto, we can help you optimise your campaigns by incorporating inbuilt campaign-specific reporting. The benefit of web analytics integration is end-to-end tracking, which enables a full analysis of your customers’ behaviour.

Our analytics-driven approach also opens up opportunities for landing page optimisation. Coupled with AB and multivariate testing , this can help you get the best possible results.

We have worked in both one-off projects, as well as an extension of in-house teams on an ongoing basis.

By constructing AB and Multivariate tests, we can help you optimise your online design so as to get better results. This approach avoids the difficulty of trading subjective opinions.

Ideal for optimising campaign micro-sites, email communications and major new functional elements for your website, AB and multivariate testing fine-tunes your online assets for maximum results, at a fraction of the production costs of these assets.

We can help you set-up meaningful tests in terms of traffic splitting, deciding on test factors or variables, and interpretation of test results to maximise the return on your online direct response campaigns.

And, we can also help you select and implement your testing platform and train your resources if you want to build internal capability in testing.

Through our expert interpretation of web metrics and multi-dimensional visitor segmentation, we identify optimal behaviours and pinpoint underperforming sections of your site. This allows us to make practical recommendations for increasing conversion and decreasing the reasons why people may leave your site.

Suitable for both complete site redesign projects and the optimisation of specific site sections, our quantitative analysis service expedites your projects and removes the guesswork.

The scope of analysis we provide includes public sites and secure areas, including forms and online applications. We are happy to use your existing on-demand web analytics solution or process your web server log files with our own software. Bienalto consultants are experienced in all leading web analytics solutions.

Beyond the analysis, our experience architecture team can collaboratively work with you to translate quantitative insights into optimised working solutions.

An emerging technique, behavioural targeting refers to the ability to offer visitors dynamic content and customised offers based on their online behaviour. This information is powered by the right algorithms and can potentially increase both conversions and online user experience through increased relevancy. Bienalto can help you incorporate behavioural targeting in your online marketing.

Implementation of a behavioural targeting solution often requires integration with web analytics and content management. We provide strategic advice and implementation services to help you scope, plan and implement behavioural targeting solutions.

Bienalto offers consulting services to assess cross-channel integration opportunities and develop an architectural blueprint for implementation.

Cross-channel integration is facilitated by establishing a customer repository, or CRM system, that’s accessible by all channels. When it comes to online technology, this translates to building a real-time dynamic response capability.

Poor web analytics is often caused by a lack of governance.

Web analytics governance should oversee the development of standards, processes, policies and training requirements, as well as creating and managing the web analytics roadmap.

Our consultants can evaluate your current situation and work with you to implement and administer effective web analytics governance.

We commonly face two key issues:

• When web analytics reports are not read or understood
• When people who are tasked to acquire and retain customers are simply unaware of the type of information available.

Good KPI reports, specific to each stakeholder type’s area of responsibility, should clearly state the performance of the online channel and prompt actions for further optimisation.

Starting with stakeholder requirements gathering, we work with our clients to implement dashboard-style KPI reports – using your web analytics solution. We can also establish reporting mechanisms and processes to ensure KPI reports are being utilised and are continuously improved.