Posted on 22 March 2012 by libby No Comments

Bulls-eye: New partnerships with ExactTarget and Test & Target

2012 is the Year of the Dragon – a time to be bold. We’re doing exactly that at Bienalto, declaring 2012 the Year of New Partnerships.

We have scoured the digital landscape looking for the very best technologies, tools and solutions to deliver to our clients.

Now, we are delighted to announce two new strategic partnerships – with Adobe (specifically, Test & Target, for optimisation) and ExactTarget (for email and communications).

So what do these partnerships mean for you?

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Posted on 7 March 2012 by gordon No Comments

The future belongs to mobile

There’s no doubt about it. Mobile is the future of the internet, and it will soon take the lion’s share of traffic.

In the two years to November 2011, mobile internet usage in Australia surged 71% (source: Nielsen Online Ratings). As more and more consumers use smartphones and tablets to browse and research brands, marketers need sound mobile strategies in place to ensure that this consumer touch point achieves true engagement.

But how do you get it right?

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Posted on 7 March 2012 by gordon No Comments

What are your options for mobile development?

There are a number of ways that brands are approaching mobile development, and it very much depends on target audience, budget and engagement strategy.

Here, we take a look at the current state of play and share what’s possible in the mobile space.

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Posted on 7 November 2011 by Hurol No Comments

Does your website belong to your company?

I recently went interstate to meet a potential client. Naturally, I had studied their website before the meeting – and had thus formed a preconception about the company based on what I saw online. But when I walked into their office and held a business meeting, I had a completely different experience. My first impression – the digital one – was at odds with the real-life one.

It’s not the first time this has happened. And it makes me think, “Why?”

Let’s face it. People are copycats. Particularly on the web – where it’s too easy to find a trend and say, “Let’s do it too”.

But by simply adopting the Next Big Thing for your website, without giving thought to how it will support your business, you run the risk of compromising the customer experience.

When it comes to your web content, you should be striving to achieve authenticity and consistency. These two factors are critical if you want to ensure the customer experience is seamless across the digital and non-digital channels.

Authenticity is achieved when you create content that truly belongs to your company. It’s content that supports business strategy and clearly links to the direction the company is taking. It breathes life into your brand and gives the visitor the sense that they have come ‘home’ to your organisation.

Consistency is critical to ensuring that the customer experience is the same whether they are browsing your website, walk through the doors of your organisation – or even pick up the phone.

These sound like simple strategies but, unfortunately, they’re often missed.

It takes work to ensure that the identity of your website matches the real-life identity of your business. Instead of relying on a junior web manager to add content wily-nily, just for the sake of adding content, you should elevate content strategy and development to a senior position on the corporate to-do list.

And you should constantly be asking yourself, “Whose website is this? Does it really belong with our company?”

Posted on 31 October 2011 by bec No Comments

2011 Stockland CR&S Report – snippets sell the story

The recent launch of the 2011 Stockland CR&S Report heralds another triumphant effort by the Bienalto team to transform a lengthy sustainability report into a dynamic digital piece.

Having also designed the 2010 report – which won awards and accolades for its bold design, and is discussed in more detail here – we wanted to take this year’s report to a new level of engagement and interaction.

The report’s home page features snippets of the most compelling stats and quotes from the report. Read more