Posted on 7 November 2011 by Hurol No Comments

Does your website belong to your company?

I recently went interstate to meet a potential client. Naturally, I had studied their website before the meeting – and had thus formed a preconception about the company based on what I saw online. But when I walked into their office and held a business meeting, I had a completely different experience. My first impression – the digital one – was at odds with the real-life one.

It’s not the first time this has happened. And it makes me think, “Why?”

Let’s face it. People are copycats. Particularly on the web – where it’s too easy to find a trend and say, “Let’s do it too”.

But by simply adopting the Next Big Thing for your website, without giving thought to how it will support your business, you run the risk of compromising the customer experience.

When it comes to your web content, you should be striving to achieve authenticity and consistency. These two factors are critical if you want to ensure the customer experience is seamless across the digital and non-digital channels.

Authenticity is achieved when you create content that truly belongs to your company. It’s content that supports business strategy and clearly links to the direction the company is taking. It breathes life into your brand and gives the visitor the sense that they have come ‘home’ to your organisation.

Consistency is critical to ensuring that the customer experience is the same whether they are browsing your website, walk through the doors of your organisation – or even pick up the phone.

These sound like simple strategies but, unfortunately, they’re often missed.

It takes work to ensure that the identity of your website matches the real-life identity of your business. Instead of relying on a junior web manager to add content wily-nily, just for the sake of adding content, you should elevate content strategy and development to a senior position on the corporate to-do list.

And you should constantly be asking yourself, “Whose website is this? Does it really belong with our company?”

Posted on 31 October 2011 by bec No Comments

2011 Stockland CR&S Report – snippets sell the story

The recent launch of the 2011 Stockland CR&S Report heralds another triumphant effort by the Bienalto team to transform a lengthy sustainability report into a dynamic digital piece.

Having also designed the 2010 report – which won awards and accolades for its bold design, and is discussed in more detail here – we wanted to take this year’s report to a new level of engagement and interaction.

The report’s home page features snippets of the most compelling stats and quotes from the report. Read more

Posted on 25 October 2011 by bec No Comments

“Felt Yourself” avatar game helps promote breast cancer awareness

With one week to go in National Breast Cancer Awareness month, there’s still time for young women around Australia to get crafty on Facebook with fuzzy felt.

Huh? Connection, please!

Well, to help promote the “Cheeky Check-Up” Facebook page – launched by Cancer Australia for the early detection of breast cancer amongst young women – the team at Bienalto got our creative thinking hats on.

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Posted on 14 October 2011 by bec No Comments

When it comes to web browsing, the iPad vs iPhone debate is hotting up

Where is the future of mobile heading? It is tablets or smart phones? It’s a big question for digital developers who want to ensure that their designs continue to satisfy the experience of users both on the web and mobile devices.

Journalist Claire Connelly yesterday reported on US data from ComScore, which showed that iPads have overtaken iPhones as the device of choice for web browsing. The ComScore data had iPads accounting for 46.8% of traffic originating from Apple devices in August, compared to 42.6% for iPhones.

In Australia, we’re not quite at that level of iPad saturation yet.

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Posted on 21 September 2011 by Alaina No Comments

Is Bienalto the same as Bien Alto? Not according to Google

Have you ever tried searching for your business on Google using a mis-spelling of your company name? It’s a question that hit home recently when a prospect kindly informed us that he couldn’t find “Bien Alto” using the search engine.

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