Posted on 17 December 2007 by Hurol No Comments

Analytics versus Reporting

As the name implies, reporting provides the results of various metrics in pre-defined formats such as charts and tables. It usually deals with the ‘what and how much questions’.

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Posted on 6 December 2007 by Hurol No Comments

Web Analytics Reporting Framework

In my Web Analytics consulting, speaking and teaching assignments, a common question that I often get asked is about how to report Web Analytics.

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Posted on 27 November 2007 by Hurol No Comments

Web Data Segmentation – a pre-requisite for gaining actionable insights

We are observing increased sophistication in web analytics. This year, participants to our one day Web Analytics Workshops knew significantly more about web analytics. Many were conversant with at least one tool. We didn’t spend hours discussing the definitions of hits, visits and page views!

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Posted on 15 November 2007 by Hurol No Comments

How to Use Web Analytics in Designing Web Information Architecture

An information architecture project will uncover the very heart of internal politics in any organisation. In most cases, content owners, department heads and product managers all fight for prime “real estate” and prominence within the website structure – resulting in a site design that looks like a “truce” rather than an effective solution.

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Posted on 3 November 2007 by Hurol No Comments

Information Architecture – The Key to HTML Email Optimisation

Email is one of the most powerful and cost-effective tools to promote new offers, maintain regular dialogue with customers and generate demand for online and offline channels. However, with today’s epidemic of email overflow, email marketers face an instant verdict by the recipients.

Yet most emails that arrive in my mail box have information architecture issues. This observation, coupled with our recent client success in optimising an email newsletter, prompted me to write this article.

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