Posted on 15 February 2011 by Hurol No Comments

Down the tube? Business execs must get it right with online video

The way people use the web continues to evolve, and fast. Right now, we’re on the cusp of an online video revolution – but we’re not talking about YouTube here. That’s old news.

In 2011, we predict to see a massive increase in online video production using professional platforms that are not of the YouTube ilk. This prediction is based on three things.

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Posted on 17 December 2010 by Jack 4 Comments

Christmas cheer – the merry e-card way

There aren’t too many people who haven’t “elfed” themselves or turned into a dancing Santa. Now, the e-card – once a fun novelty amongst friends – has grown up, and more and more corporations are going digital when it comes to spreading festive cheer.

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Posted on 1 December 2010 by Matt 1 Comment

Bienalt-mo’s Photo Shoot

The Mo Bro’s of Bienalto took part in a photo shoot which captured the peak of their handsomeness. Shot on day 30 of growth, these pictures show how a simple moustache can transform otherwise ordinary men into attractive, sophisticated and charismatic creatures.

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Posted on 26 November 2010 by Hurol No Comments

Someone should rethink this

I recently went overseas, and spent a lot of my trip musing about customer service. Unfortunately, it wasn’t the good service that stuck in my mind. Why do businesses get it so wrong sometimes?

Before I launch into a tirade about bad service, I want to ponder the question of service design. How does service design – that is, all of the experiences that wrap around a product, such as advertising, procurement, actually using the product, and post-purchase support – impact on customer loyalty and purchasing behaviour?

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Posted on 26 November 2010 by Zafer No Comments

How healthy is your customer experience?

You may throw all the marketing tools in the book at your customers, but when it comes to the crunch, all that matters is their experience in dealing with your business.

Recognising that the customer experience is critical, Bienalto has introduced a new service: the Customer Experience Diagnostic.

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