Make it so is a comprehensive, ongoing campaign run by Engineers Australia to help change the public’s perception of the engineering profession. Bienalto has been on board with a year long digital campaign, first mobilising the engineers and then creating a public competition to submit ideas for a new engineering project or challenge. Promoted with a tag line of ‘if you can imagine it, engineers make it so’, the campaign generated 7,000 ideas. Engineers Australia then chose one idea to be ‘made so’.

A traditional public awareness campaign would require heavy advertising to get the public on board. Bienalto took a creative approach to get the campaign to the masses - and to deliver results within budget.

Bienalto recognised the immense value that Engineers Australia's own members could bring to Make it so, and recommended a six-month mobilisation phase to engage the members. The strategy was to get the members themselves to act as the platform upon which the public phase would be launched.

Recognising the power of the digital channel to build relationships, Bienalto implemented a range of highly targeted digital activities that leveraged CRM intelligence. Our cost-effective and memorable campaign utilised:

• Social networks - Twitter, Facebook and LinkedIn
• Digital campaigns and competitions - promoted by EDMs, social media and web channels
• Monthly email newsletters to advocates
• Regular blog posts
• Internal communications via Engineers Australia's established channels.