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Sun Microsystems is the 2009 winner of the Asia Pacific SABRE Award for Best Business to Business Marketing. The award recognises Sun’s success in marketing its ongoing commitment to green technologies.

“The Sun Rises on Eco” nomination was put forward to the SABRE (Superior Achievement in Branding and Reputation) Awards in a joint submission from the Sun ANZ marketing team and its PR agency, n2n communications.

The awards attracted close to 400 entries from across the region, with Sun outshining other global brands for its multi-faceted approach – which integrates online communications, media relations, events and employee communications.

Bienalto is proud to have provided a range of digital services for the winning marketing campaign. These services include the EDGE newsletter, competitions, online events, surveys and analysis.

Congratulations to Sun Microsystems on winning this great award!

Video is a must-have medium in the digital world. In the US, in October alone, more than 167 million Internet users watched nearly 28 billion videos (source: comScore). That’s a lot of online viewing.

And why wouldn’t there be, when absolute gems go online everyday. Take a look at this video to see what we’re talking about:

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At Bienalto, we do a lot of experience architecture work. One of the main aspects of this work is the development of Personas – descriptors of different user types that act as a beacon to remind the designers exactly who they are designing for.

What if these Personas could be used beyond the experience architecture phase, and into the website optimisation and testing phases?

Just to be clear, using Personas in web analytics is not a common practice. But here at Bienalto, we like to push the boundaries and test new ideas so that our clients are getting the best services possible.

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Overview

There’s a marked difference in the execution of marketing campaigns offline and online.

Offline, you design a campaign, launch it with a big bang and, voila, you’re done. Online, however, the ‘big bang’ is but a part of the journey.

In fact, it marks the start of a valuable ‘extend and expand’ phase – where you continually test and grow the campaign, adding new elements and attracting more people to it as you go.

Frontline Systems, a leading IT infrastructure and services provider in Australia, has embraced the online paradigm and implemented a highly successful campaign for brand positioning and market development. The Solaris is IT campaign – which is still in progress – is a prime example of the ‘extend and expand’ philosophy at work.

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Overview

Camden Soil Mix provides products and services to customers in horticulture, agriculture, viticulture, civil works and commercial landscaping; as well as services in earth management to local councils.

Customers rely on the diverse range of sustainable, organic products on offer, and need the ability to find the right product to suit their growing or landscaping application.

Following acquisition by WSN Environmental Solutions, the business undertook a market analysis and segmentation project and, from this, developed a focused strategy to engage key categories of customers. They sought to re-design the website with these customers top of mind – so that each market segment could find what they were looking for quickly and easily.

Bienalto was engaged to devise the new site. The resulting architecture – which utilises faceted search on the Wordpress platform – intuitively guides customers to the products they seek; whilst remaining supportive of WSN’s design aesthetic and sustainability focus.

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