This knowledge may mean the difference between winning and keeping business, and losing it because someone else put in a little more thought.
Position Pundit will give you the knowledge you need to improve your website’s performance.
This competitive benchmarking tool enables Bienalto to quickly evaluate how you measure up against your competitors, as well as gathering valuable intelligence about best practices in your industry sector.
Here’s how it works:
- You nominate key competitors and sites whose experience you aspire to
- Our expert evaluators familiarise themselves with your site, its objectives and target audiences
- We perform key tasks on all websites, scoring as we go
- We provide you with the benchmark, plus an overview report and presentation covering key areas for consideration; and recommendations for optimising your website.
There are two standard components to the framework:
- User experience
- Audience acquisition and retention mechanisms.
Recognising that every business has unique objectives, we can customise Position Pundit to add additional criteria specific to your business; and we use weighted scores to place more emphasis on the criteria that really matter to you.
With the information you gain from the report, you will be able to:
- Understand your comparative online performance in reaching and engaging customers
- Convince decision-makers in your organisation about the strategic direction of your website
- Set directions for your optimisation and redevelopment activities
Improve your market differentiation, lead generation and conversions.
How does your website rate? Contact Bienalto today to find out.
