Automating the operational side of event management with an online registration software – that is, managing registrations, confirmation and reminder emails, post-event surveys, and integration with CRM systems – makes good business sense.
Events Manager frees you up to focus on what’s important to your business: lead generation and relationship building.
So whether you are running a workshop series or hosting a string of breakfast meetings, talk to Bienalto today about how we can help you extract more value from your next event.
Features of Events Manager
Events Manager is an automated, full-service online events registration software, which responds to marketers’ needs for efficiency, ease of use and integration.
Events Manager enables marketers to:
- Launch event registration forms within hours, linking to a website or email communications
- Pre-populate registration forms with email invites to speed up the process for attendees (e.g. all they have to do is choose a venue and confirm attendance)
- Monitor the progress of registrations against a target using graphical interfaces
- Calculate the cost per registration at any step of the event
- View registration composition by sales territory, customer segments, job roles etc
- Manage follow-ups, reminders, cancellations and post-event communications
- Synchronise with a CRM system to update contact and response details such as opt-ins, attendance and changes to profile details.
Crucially, Events Manager is both repeatable and predictable, generating massive efficiencies and reassurances for marketers. It gives the marketer more visibility into the event registration process, triggering alerts if more marketing efforts are required to reach target attendance levels.
It is also simple to benchmark an event against previous events to give the marketer an idea of how well the current campaign is running.
Find out more:
Call +61 2 8356 3000 or email info@bienalto.com to arrange for a demonstration of Events Manager.
