Your website delivers essential insights about your customers – which, when understood and implemented correctly, can help you gain a much greater understanding of your business – and grow and expand your key services.
Yet in many instances, harvesting these insights and turning them into actionable information is a difficult and time consuming task. To draw finite and insightful conclusions, you need highly specialised understanding.
To help you ascertain usage patterns with your website, we offer a month-by-month report which provides an analysis of high-impact data, and offers a conclusive, succinct summary of key findings and recommendations.
This service is ideal if you do not currently have in-house analytics capabilities, and wish to optimise your website gradually, over time, as opposed to undergoing an entire redevelopment project.
Benefits
- Save time and resources. Leveraging our expertise, you will free up internal resources whilst receiving best practice advice.
- Unveil high impact, complex aspects of your website. We focus on the business critical aspects of your website – and optimise these for early return on investment.
- Produce actionable information. Our detailed analysis will help you align your website with your business objectives. We tackle key issues such as lead generation, reducing abandonment rates and increasing conversions.
- Offer better online services. Equipped with our information, you can get closer to your customers by designing more relevant new services and targeting your campaigns better.
- Utilise your existing web analytics investment. We work with your existing web analytics solutions (if any), and have working experience with many of the popular commercial web analytics solutions.
Approach
Our approach includes four key stages:
Step 1: Set Objectives. Prior to undergoing any analysis, we meet with you to discuss any critical information impacting your website, and agree on the focus of our analysis for the month.
Step 2: Log-File Analysis. Keeping your priorities for the month in mind, we then perform an analysis of your website log files – using either your own web analytics tools / services, or our own custom analysis tools.
Step 3: Report findings & determine actionable items. We will send you our draft observations – highlighting the items that we believe are worth further discussion in a concise report – and in a two-hour workshop style meeting, we meet with you to present our findings and jointly determine actionable items.
Step 4: Monitor Changes. Based on the recommendations provided, we then monitor the performance of the any improvements that are implemented – and determine the ongoing effectiveness of the solution.
By outsourcing your web analytics, you will be accessing international expertise – and making huge savings in terms of time and resources.
We do require a minimum of 6 months commitment to ensure the effectiveness of this service. Indicatively, the professional fees for this reporting service range from $2,000 to $5,000 per month plus GST.
