Posted on 7 September 2010 by Hurol No Comments

BOOK REVIEW: Do you matter?

Do you matter? How great design will make people love your company

Why is it that millions of people would fall into deep depression if Apple closed its doors tomorrow – yet barely notice if most of the other brands they buy on a regular basis disappeared in a puff of smoke?

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Posted on 20 May 2010 by Hurol No Comments

Four symptoms of ineffective websites

In our 2010 Web Analytics Survey, 49% of respondents said their websites were “not effective” or “somewhat effective”. This is a disappointing result.

In the digital age, your website is critical. Organisations simply cannot afford to survive without a solid web presence. And while some are embracing advanced initiatives such as social media and multi-channel marketing; others have very under-developed online programs.

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Posted on 22 April 2010 by Hurol No Comments

The state of web analytics in Australia in 2010

How many organisations use web analytics these days? And, of those that are using it in some shape or form, how many can claim a solid business return?

These are just some of the questions posed by the 2010 Web Analytics Survey, which Bienalto conducted during February and March 2010. We asked more than 100 Australian organisations some hard questions about their online channel – and have collated the results into a valuable and insightful report.

For the first time, Hurol Inan will be launching the report at the eMetrics Summit in Sydney. He’s sharing the key findings of the report in his summit session on Thursday, 22 April 2010.

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Posted on 17 February 2010 by Hurol No Comments

Australian Web Analytics Survey 2010

The fourth annual Australian Web Analytics survey is now open. We encourage all people involved in online metrics and web analytics to participate.

The survey – now in its fourth year – takes a snapshot of the current state of the web analytics industry in Australia. The subsequent report has become a valuable tool in the online marketer’s arsenal, to help plan and shape future web analytics strategy.

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Posted on 14 December 2009 by Hurol No Comments

Food for thought: Using Personas in segmentation and testing

At Bienalto, we do a lot of experience architecture work. One of the main aspects of this work is the development of Personas – descriptors of different user types that act as a beacon to remind the designers exactly who they are designing for.

What if these Personas could be used beyond the experience architecture phase, and into the website optimisation and testing phases?

Just to be clear, using Personas in web analytics is not a common practice. But here at Bienalto, we like to push the boundaries and test new ideas so that our clients are getting the best services possible.

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