Posted on 24 June 2011 by Hurol No Comments

QPAC chosen for its best practice first-time booker program

The QPAC first-time booker program – an innovative customer segmentation and email marketing campaign – has more than doubled the rate that first-timers to arts events return for another show.

It’s a success story we’re proud of at Bienalto, given that we were instrumental in designing the email marketing program that nurtured these people during their first QPAC experience.

We talk about our strategy of service differentiation to increase purchase propensity here.

The crew at Connecting:// Arts Audiences Online have also deemed the program a great success, featuring a case study on the campaign on their site.

In the case study, the Australia Council talks to Lisa Campbell, Online Marketing Manager, Queensland Performing Arts Centre, about the positive impact the program has had at QPAC.

Read the Connecting:// Arts Audiences Online case study

Read the Bienalto case study

Posted on 23 June 2011 by Hurol 2 Comments

Taking the CR&S report to a new digital level

Let’s face it, the average Corporate Responsibility and Sustainability (CR&S) report is a lengthy, often dry and formidable document. It may be full of gems, but these get buried in detail. An online PDF version is more ‘searchable’ (and more sustainable) but not necessarily more readable. This article examines the next generation CR&S report, which is not only more enjoyable to research but also more accessible to wider audiences.

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Posted on 15 February 2011 by Hurol No Comments

Down the tube? Business execs must get it right with online video

The way people use the web continues to evolve, and fast. Right now, we’re on the cusp of an online video revolution – but we’re not talking about YouTube here. That’s old news.

In 2011, we predict to see a massive increase in online video production using professional platforms that are not of the YouTube ilk. This prediction is based on three things.

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Posted on 9 September 2010 by Hurol No Comments

Finsia unveils new strategic direction and brand identity

With over 16,000 members, Financial Services Institute of Australasia (Finsia) is a peak body representing the representing professionals across the entire financial services industry in Australia and New Zealand.

Finsia’s new strategic direction includes a world-first credential program, a points-based post nominal system and mentoring and leadership programs to raise industry standards, advance careers and strengthen the future of financial services.

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Posted on 5 August 2010 by Hurol No Comments

Engineers Australia announces the idea to be made so

After months helping Engineers Australia run its Make it so campaign (www.makeitso.org.au), we were as keen as anyone to learn which idea has been selected to be made so. The selected idea was announced in early August following a lengthy judging process – and what a worthy idea it was.

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