Posted on 24 June 2011 by Hurol No Comments

QPAC chosen for its best practice first-time booker program

The QPAC first-time booker program – an innovative customer segmentation and email marketing campaign – has more than doubled the rate that first-timers to arts events return for another show.

It’s a success story we’re proud of at Bienalto, given that we were instrumental in designing the email marketing program that nurtured these people during their first QPAC experience.

We talk about our strategy of service differentiation to increase purchase propensity here.

The crew at Connecting:// Arts Audiences Online have also deemed the program a great success, featuring a case study on the campaign on their site.

In the case study, the Australia Council talks to Lisa Campbell, Online Marketing Manager, Queensland Performing Arts Centre, about the positive impact the program has had at QPAC.

Read the Connecting:// Arts Audiences Online case study

Read the Bienalto case study

Posted on 15 June 2011 by Hurol No Comments

Engaging with members in professional organisations

It is essential for member-based organisations to have the right engagement strategies in order to remain relevant, to retain their membership, and to build a healthy pipeline of new members.

In this article, we examine some of the key issues that organisations face in chasing these goals. Read more

Posted on 19 May 2011 by Alan No Comments

“What’s in a name? That which we call a rose. By any other name would smell as sweet.”

– Romeo and Juliet

Can a word encapsulate all that something is?

Like visuals, are words subjective?

Is it more important to know what something is named or to understand what something means?

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Posted on 11 May 2011 by Hurol No Comments

Relationship marketing in the Financial Services industry

Currently, only one in five Australians seek advice from financial planners or advisers. According to ASIC’s recent Access to Financial Advice in Australia (PDF) report, this is primarily because people feel that financial advisers provide advice that is either beyond their reach or not appropriate for their financial circumstances.

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Posted on 11 May 2011 by bec No Comments

How to use data to drive your campaigns further

What do you know about your customers? More importantly, what do you do with the information you have?

These may seem like Marketing 101 questions. But, with the incredibly rich and ever-changing array of tools and opportunities available in the digital space, they are questions that must be revisited again and again – particularly if you want to get the most from your digital campaigns.

Read more